Client

Sprinkle

Agency

Designit, 2023

Role

Senior Experience Designer

The Challenge

Research shows that while millennials are the most generous donors, they typically don’t like committing to just one charity or cause. This poses a unique challenge to charities who must rely on regular giving to stay afloat.

Sprinkle was created to solve this challenge. The app allows users to set up a monthly giving plan, and to then distribute their funds to their chosen charities. This experience is completely flexible; you can change your charities at any time, along with the dollar amount for each.

Approach

With a limited timeframe, we ensured our goals were focussed:

• Determining the essential features. As a startup, Sprinkle needed to get to market quickly and keep development time minimal.

• Exceptional user experience. The premise of Sprinkle is based on the ease of use - the app design was fundamental to bringing that to life.

• Establishing a solid design system. As a startup, it was imperative the product could quickly evolve.

Process

We took a strategic and incremental approach to the app, focussing on a minimum viable product (MVP) to prioritise the essential features. This allows Sprinkle to evolve and improve iteratively based on user feedback and engagement.

We initiated the project by facilitating a number of workshops to determine ways of working, goals and product features. In preparation, we developed a high-level user journey that was iterated upon as we continued to learn, ask questions, solve problems and brainstorm features.

We deep dived into the user experience through the creation of a prototype. This exploration covered aspects such as the information architecture, navigation, screen layouts, content, and design components, providing a solid foundation for the initial product. The prototype was tested with the target audience to validate and find opportunities for improvement. 

After we finished the initial site map and wireframes we had about 2 days to test the UX and interactions with users. I quickly turned the wireframes into a simple prototype that we used as stimulus for a quick round of testing.

Solution

We delivered an interactive prototype with an immersive user experience and a scalable design system— all within an impressive four-week timeframe.

The prototype acts as crucial tool to communicate the product with both charities and partners, ensuring the Sprinkle vision is executed.

The robust design system establishes the branding direction and digital components. This not only ensures design quality and consistency, but also enhances time efficiency both now and into the future.

Key Learnings

Starting off low-fi

Because of the time pressures I jumped straight into Figma and started wireframing, I was getting hung up on smaller details and functions of the app that didn’t need to be thought about at that stage. This project was a reminder for me that it’s not only okay, but more beneficial to the process to start on paper, or with post-it’s in MIRO and take the time to plan out the screens before moving into higher fidelity design.

More time to understand clients intentions & the strategy

If I could do this project again I would take more time to understand the client’s intentions and strategy of the product. They were excited and eager to get a prototype and design into development as quickly as possible, this meant that we didn’t take the time to enquire about previous market research that had been referenced, the user testing was rushed and we didn’t have the strategy for Sprinkle would go to market.